Sun Bingo are hoping to raise their profile further by sponsoring the new comedy on Sky One, Raising Hope. It's made by the same people who brought us His Name is Earl and it promises to be one of the highlights of the new season. You can watch a preview clip of Raising Hope below.
At the moment it's unclear whether Sun Bingo will be linking up it's sponsorship of the programme with events on site. However, their endorsement of Raising Hope comes at a time when the site is really making a big effort.