If you’re heading to London you might well discover a number of decorated Easter Eggs scattered around The Capital. Over 200 giant eggs have been hidden in secret locations as part of The Fabergé Big Egg Hunt. This is an Easter Egg hunt on a grand scale – indeed the organisers hope to break the World Record for the biggest ever egg hunt. It is being run to try and raise vital funds for charities Action for Children and Elephant Family.
The aim is to locate the giant eggs. If you visit The Big Egg Hunt website you can find out where to locate the eggs. Use the Zone Maps to help you (or go straight to the Google Maps cheat sheet). When you’ve discovered the location of the eggs you’ll discover some cool art creations which have been exclusively designed, embellished and decorated by the likes of Mulberry, Sir Ridley Scott, Zandra Rhodes, Sir Peter Blake, Diane Von Furstenberg, Marc Quinn, Bruce Oldfield, the Chapman Brothers, Theo Fennell, William Curley, Candy and Candy, Zaha Hadid, Bompas and Parr and Polly Morgan.
An egg hunt wouldn’t be an egg hunt without a prize and there’s a fantastic one on offer for one lucky winner – the Diamond Jubilee Egg. Crafted with precisely 500 grams of rose gold, the design is a one-of-a-kind, based on Fabergé’s much loved Matelassé jewellery collection. It’s valued at £100,000!
To enter to win the prize, and raise money for the charities at the same time, hunters need to locate the unique SMS keyword displayed on each of the eggs and text the keyword to a dedicated text number, 80001 (1). For each keyword participants text in, they will be entered into the prize draw. The more eggs they find, the more chances to win and the winning entry will be drawn at random. Closing date is the 3rd April.
As part of the Easter Egg hunt, you are also invited to take part in the Fabergé Big Egg Hunt Photo Competition, in conjunction with the World Photography Organisation. A selection of the best photographs submitted will go on display at Somerset House within the prestigious Sony World Photography Awards Exhibition from the 27th of April to the 20th of May 2012. The best picture also takes home a Sony NEX-7K Camera.
If you thinking of taking part then here’s some important information:
It costs £3 to enter the hunt, plus 25p per additional egg code collected, plus standard network rate for each text. For 25p, the charities combined (Elephant Family and Action for Children) will receive at least 10.3p, depending on network provider. For £3 the charities combined (Elephant Family and Action for Children) will receive at least £1.72 of the cost of the premium message
depending on the network provider. See site for full ts&cs.
This is a fun competition and also something different to do if you’re in London. Even if you’re not able to take part do go and look at the website as some of the egg art is quite incredible.