Most competitions and prize draws on the internet promote a business or product. Competitions are therefore ...
used to attract visitors to the website.
promote brand awareness of the product.
build up databases for the promoter.
Generate revenue by sharing data.
Some sites use competitions to reward their loyal users and/or target specific groups.
In many cases you'll be giving out your name and email address when you enter a prize draw. But how safe are your details - especially with sites that aim to generate revenue by sharing data you give when entering competitions? The one question that crops up time and time again regarding competitions is Will I Get Spammed?
If you're a siteowner and looking to start running competitions or want to know how competitions can work for your website then take a look at the Loquax Webmaster's Guide to Competitions. It's a comprehensive guide to online competitions and explains rules, problems and how to run a successful prize draw.
