Competitions and prize draws need rules, and in order for your promotion to be fair you'll need to make sure they're adhered too.
Before deciding the rules, think about who you want to enter!
Is your competition open to UK residents only? Will you allow more than one entry per person or per email address or per home address? If you do allow multiple entries, can a person enter more than once per day, week, or month? Will you disqualify people if they bend the rules?
Now think how long you want the competition to run for! We usually run all our promotions for at least 4 weeks, however be sensible. if you have a £10 prize on offer it's not good practice to pad out your prize draw for several months. Please give your competition a closing date and make sure you stick to it!
To help you we've put together a set of standard competition rules. Publish them on your site and make sure they are clear and accessible to everyone. Too many websites hide away their competitions terms and conditions, whilst some don't even bother to show any.
The Law & Competitions
For information about the law and free prize draws we recommend you check out Out Law. You'll also find CAP code guidelines from the British Code of Advertising, Sale Promotion and Direct Marketing that can help you with regards your rules.