Paddy Power Bingo are the latest online bingo site to try a TV advertising campaign. This is their first venture in this direction. The underlying message is "make yourself at home" and it also features a new deposit bonus of spend £5 and get £20 free.
It's great to see Paddy Power Bingo on the small screen, but compared to their adverts for sportsbook (e.g Bruce Grobbelaar and Carlton Palmer) this is a bit of a disappoinment.
The advert features two ladies - one turns up at her friends house, gabbles about bingo, does the housework whilst her friend plays at Paddy Power and leaves. It seems to be missing something and the main character is hard to understand.
Thankfully the message about Paddy Power Bingo offering £20 free to new players, with a £5 deposit, is clear. However, it falls into the same old "bingo advert" trap. It's aimed only at the ladies, it doesn't let you know what's on offer at PaddyPower Bingo and to be honest it doesn't make much sense.
Our advice is simple... just ignore the advert and head on over to Paddy Power. It's a good bingo site with a solid community, plenty of exclusives and even it's own e-zine called Bingo Power.
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