Jackpotjoy have followed up their Queen of Bingo adverts with a new one that brings, Daniel Day Lewis lookalike (think Gangs of New York), Jack to the centre stage. The advert is to promote Jack's Chest, a new bingo promotion from JPJ! If Jack's chest appears in the bingo room and someone wins, then all paying roomies get a share of the chest.
Some people will find Barbara Windsor irritating in these series of Jackpotjoy adverts, but at least it gets people noticing them and from an advertising point of view that's half the battle. We're not so fond of Jack and find him a lot more irritating - even more so with his waxed chest appearing on the TV screen.
The advert is a tad strange especially with regards Jack's accent. One minute he's as posh as Barbara Windsor's Queen of Bingo, the next he's gone all Pirates of the Caribbean and ahoy there me hearties!
There's not a lot to say about the advert as it's the usual polished article from Jackpotjoy. The only thing the advert doesn't mention is that the £100,000 Share in Jack's Chest promotion currently only runs until 27th January.
You also don't need to rely on guess work to know when Jack will appear in a bingo room. If you check out the Jackpotjoy Promotions then you'll find Jack's daily schedule and how many times he'll be appearing in different rooms.
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