Get Your Cheeky Smile

Added on Friday 18th March 2011

Cheeky Bingo are celebrating their second birthday with another makeover and a brand TV campaign called Get Your Cheeky Smile. The advert sees a much improved Cheeky character wondering down Cheeky street and passing on their cheeky smile. The advert is accompanied by "Sun Street" by Katrina and the Waves.

It's a bright colourful advert for Cheeky Bingo that most certainly adds a smile. Sun Street is a good tune - although perhaps not as catchy as Walking on Sunshine. There's only one slight issue though with the advert... it reminds us too much of Batman!

In Batman - the one with Michael Keaton and Jack Nicholson - people are seen putting on their Joker Face after using combinations of cosmetics. It's an image that's hard to shake away from the Cheeky Bingo advert. Maybe a spin off site called Joker Bingo could be an idea?

But seriously, Cheeky has had a good makeover and the graphics in the advert tie in with the site. The real cash free bingo message is there along with details of the 5000 Free for All games that run weekly until April 1st.


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