Cheeky Bingo are celebrating their second birthday with another makeover and a brand TV campaign called Get Your Cheeky Smile. The advert sees a much improved Cheeky character wondering down Cheeky street and passing on their cheeky smile. The advert is accompanied by "Sun Street" by Katrina and the Waves.
It's a bright colourful advert for Cheeky Bingo that most certainly adds a smile. Sun Street is a good tune - although perhaps not as catchy as Walking on Sunshine. There's only one slight issue though with the advert... it reminds us too much of Batman!
In Batman - the one with Michael Keaton and Jack Nicholson - people are seen putting on their Joker Face after using combinations of cosmetics. It's an image that's hard to shake away from the Cheeky Bingo advert. Maybe a spin off site called Joker Bingo could be an idea?
But seriously, Cheeky has had a good makeover and the graphics in the advert tie in with the site. The real cash free bingo message is there along with details of the £5000 Free for All games that run weekly until April 1st.
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