Gavin Henson has had an interesting year or two. He split up with Charlotte Church, stopped playing rugby, started playing rugby, left The Ospreys, went on Strictly Come Dancing and is now rebuilding his rugby career in France. On top of all that he's in a TV advert, with his Strictly dance partner Katya Virshilas, for new bingo site - Brits Bingo!
The advert starts off with Henson topless (no doubt to appeal to the ladies) and looking to launch into a Lucozade or rugby promo! However, he's soon clothed and sat on a chaise longue with Katya playing online bingo. When they win there's much joy and a little bit of dancing - with hilarious consequences etc.
The advert tells us about free bingo at Brits Bingo and it's all accompanied with an upbeat number that wouldn't be out of place on Strictly.
It's all good fun and Henson seems to be enjoying his media work. The tie in with Brits Bingo is simply that Gavin and Katya also appear on the website. A bit like Vic Reeves did for 888 Ladies!
It makes a change from the usual bingo ads - instead of unknowns sat with a laptop and winning bingo we now have two celebs (who you might not know who they were) sat with a laptop playing bingo.
Celebrity bingo endorsements most certainly are on the rise since Barbara Windsor signed up as Queen of Bingo. More recently Biggins and Jim Bowen have featured on Foxy's latest offerings, so for a new site to take this bold approach is quite interesting - especially for a Dragonfish network site.
Will bingo players take to Henson, Katya and the Strictly theme? We don't know, but it's a brave and bold gamble that if it pays off will push Brits Bingo's popularity in a crowded market and on a re-emerging network.