William Hill Bingo have bucked the recent bingo advert trend of celebrity endorsements for their new TV advert campaign. It promotes their win £100,000 10 days of bingo that runs until May 2nd, but no doubt will be used for other promos beyond that.
The advert has a feel of an online bingo game and the bingo chatrooms. There are lots of players sat waiting for numbers to come up and we see and hear their various expressions. It's simple but quite effective.
The advert is colourful and matches the minor makeover on the William Hill Bingo site. Best of all the advert shows that guys play bingo too - hallelujah!!!! Full marks to William Hill for having an advert that isn't limited to women sat around their laptop.
Although there's no celebrities, memorable tunes or other gimmicks in this advert, we do really like it. It's managed to encompass the feel of online bingo in a very clever way. The messages are clear too and it does make us want to head on over to the bingo site.
William Hill Bingo are one of the most proactive sites when it comes down to promotions. The win a share of £10,000 for 10 days offer is just a tip of an iceberg that includes a lot of free bingo games, Bingo Linx jackpots and a decent deposit bonus for new players.
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