Dotty Bingo are a new site on the Microgaming platform and they're inviting players to go potty with the dotty. To encourage new players they've taken the bold step to hit the TV screens - although we've not seen the advert on the box as yet - only on Youtube. Is that a good thing we ask?
The advert is typically bingo. In fact, if Lord Sugar asked his Apprentices to "come up with a new advert for online bingo" - then one team would do this advert (and out of that team, one of them would be fired).
We have people, mainly ladies, in front of their laptops winning bingo games. We have some bingo balls and some nauseating music. And we have a nice long "dotty bingo dot commmm" jingle to top it all off! It's so bad it's actually ok!
However, the worst part of the advert is the voice over. Either she's very excited about Dotty Bingo or there's a subliminal message in their that only dogs and Superman can hear.
We like new bingo sites, but we're not sure this advert will make us want to go potty for the Dotty Bingo.