Tombola haven't had much luck with TV adverts in the past. Their animated theme park and Tombola Island ads both caused a few issues with the advertising authorities. However, their latest set of ads are playing very very safe. They're an extension of the Emmerdale bumpers and show actual Tombola bingo players doing everything other than play bingo.
Tombola's offering is not as in your face as Foxy or Jackpotjoy and that makes a nice change. It's also great that Tombola use real bingo players rather than actors in their adverts. They even go as far as to name them - chizzy39, primagirl, looneylegs1, redhotbear, vonnie diggle, jensdad, Ken4u007, xnat84x, trishamc, and bryndj! The clips were taken at London, Rye and Camber Sands beach.
The music for the advert is Don't Let Your Feet Touch Ground by Ash Koley. You can see the music video for the track over on Youtube. This is by far the best part of Tombola's bingo advert.
That's not to say this isn't a good advert for a bingo site. The aim (we're guessing) is to convey a very happy community of bingo players - so happy in fact that they can meet up in real life and have fun. And it does that well... it's just that we came away humming the tune as it made us more interested in knowing who sings the song in the Tombola advert then heading off to play bingo.
Overall, a nice advert with a decent tune that features real players.... perhaps a little too nice though?
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