Coronation Street Bingo
Added on Tuesday 11th October 2011
When ITV Bingo first launched we were surprised that they didn't utilise the TV channels and programmes like Coronation Street for self promotion. Instead they let Tombola in for Emmerdale and a whole host of other big brands also took up sponsorship deals.
Recently ITV Bingo moved from being a standalone site to a networked one (along with Bingo Scotland, Rollover and Mirror Bingo). And what happens? Yes, they start plugging ITV Bingo a lot more. It's been on the bumpers for Jeremy Kyle and now it has it's own TV advert.
The advert shows bingo balls bouncing around the world famous Coronation Street. They go past the corner shop, down the back alleys and of course past The Rovers Return. The advert also features a lady walking down the street whilst curtains twitch.
The strapline for the advert is love Corrie, live bingo, love ITV Bingo, whilst the music for the advert is Dave Carey's Bingo Bingo (I'm in Love). Players are told that they can win VIP trips to Coronation Street by playing at the site.
It's a good advert and it's great that ITV have finally got behind their bingo channel with their premier programme. The song is slightly irritating, but catchy. The only thing really missing, at least compared to other adverts, is the offer of free bingo. However, brand often sells and ITV will know that Corrie loving bingo players will want to take a look.
If only they'd realised this a year or so back!