Paddy Power Bingo are the first big brand to hit the TV screens with a new advertising campaign. It coincides with a new tag line "For Fun's Sake" to encourage you to play at the online bingo site. After a series of bingo ads that have been quite normal, it's nice to see a brand go back to type.
Yes, in this Paddy Power advert we have the despicable male doing his best to charm his way into the affections of the bingo loving female. She wants out of the awkward dinner date and rather than just walk away or endure the free meal before parting on friendly terms, she resorts to calling Paddy Power Bingo for help.
Of course, it's Paddy Power and their Home Free Hotline to the rescue as they help get the bingo loving female out of this sticky situation.
It's not as cringeworthy as the famous Minxy "Jane" advert, but it's not the greatest bingo advert either. Most ladies would have slapped the male diner and left after his "suave" chit chat. In other words it's not exactly a situation that would warrant calling the Home Free Hotline.
A better idea, and indeed a better use for the Home Free Hotline" would have been if the actress had called Paddy Power Bingo and announced that "I'm stuck in a same old same old bingo advert and would like to go and do something more interesting". Harsh, but true.
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