Gala Bingo have rolled out a nice new promotion called Bingo Battles and there's even a new TV advert to go with it. Bingo Battles offers players the chance to win a share of £10,000 cash every evening between 5pm and 8pm. You'll need to be quick though as they currently run until April 3rd.
Bingo Battles, as featured in the advert, is about competing bingo rooms - pick the right club to play in and it could win you a share of the £10K during linked games. It's hard to say anything insightful about this Gala Bingo advert - it's as Ronseal as you can get!
There are no gimmicks, no naked foxes, no catchy theme tunes and no glossy magazines. It's simply does what it says on the tin infomercial. In some ways that's good - but we do wonder whether Gala may be better off looking at a bigger and bolder advertising campaign?
For example with Foxy's Born Free advert it brought people online to seek out who sang the song and pick up more information about the free games. Jackpotjoy have Barbara Windsor and people associate them together now.
But Gala remains Gala Bingo... and if we said Bingo Battles to you would it have the same impact as Foxy or Babs?
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