Spin And Win Bingo aren't relying on the maxim of if you build it they will come for their new bingo product. Instead this slots themed site have decided to hit the TV screens with an advert to promote their new channel and the fact that you get £20 free play with no deposit required.
The advert, put together by Carbon Digital and HERO, is a rehash of Spin And Win's slots promo which sees four attractive men and women in a flashy car drive around and look in wondrous admiration at flashing lights. It's nice and slick - perhaps too slick for a bingo TV advert! By the way we're not 100% certain who does the voice over for the advert - at the moment our best bet is Anthea Turner, but we'll keep checking to find out who it is!
It'll be interesting to see whether this advert can attract bingo players. The £20 free play with no deposit required should be attractive but are bingo players more turned on by naked Foxes, barking dogs or ladies dancing around shouting bingo at their laptops? Only time will tell whether Spin And Win need to adopt a different approach to their bingo product.