Peter Andre has teamed up with Gala Bingo to become the face of the relaunched site and he's helping to give things a push with a new TV campaign. In this advert we see Peter introducing Win Win Bingo - basically these are no lose games where if you don't win then you get your money back.
Now usually in money back (or risk free) games the card costs are paid back in bonus money - not at Gala Bingo. They will return your stake in cash so you can withdraw it if you wish!
Win Win Bingo runs at Gala between the 2nd and 16th September. Games start at midday and go through until midnight - all the action takes place in the Gala Live Room. There's a prize pot of £30 per game and tickets at just 5p each - perfect for those of you who like bargain games.
As for the advert itself, well it's not too bad and focuses on the two main stars - the bingo site and the celebrity. Peter Andre is actually pretty good and we always find him quite an amiable bloke. The graphics and images tie in well with the new look Gala site so it's all pretty clear what's on offer. Just to remind us that the advert is about bingo there's the ubiqutious lady playing bingo on her laptop.
We're not sure whether Win Win Bingo is a big enough hook to attract players, especially in a month when Foxy are giving out £100K free, Costa have a car up for grabs, Tombola are doing their biggest every giveaway and Ladbrokes have a £10 no deposit bonus. However, in Peter Andre Gala Bingo do have an ace up their sleeve - and with that in mind we expect to see more Gala adverts that feature him!
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