Just For The Jackpotjoy Of It
Added on Friday 7th September 2012
We mentioned earlier in the week that Jackpotjoy had been hinting at something big coming - well it's arrived and it's a brand new advertising campaign. It goes under the title of 'Just For The Jackpotjoy Of It' and features a pair of gamely pensioners going head to head racing their mobility scooters!
When we first saw the advert we though that it meant the reign of The Queen of Bingo was at an end, but no! Babs Windsor is at Santa Pod, where the advert was film, however there's no role for Jack or Joy from previous adverts.
Mind you when you have The Darkness doing the advert music with I Believe in a Thing Called Love then who needs the Daniel Day Lewis lookalike anyways! The ad kicks off like a serious motorsport advert and it's ten seconds or so before you realise that this isn't quite what it seems.
We cut away to Babs Windsor starting a mobility scooter drag race between two OAPs. Then the race is on - who will come out on top? It's a fun advert and one that no doubt will raise a lot of smiles. It might also help raise sales of Racing Grandparents!
What price a competition coming soon from JPJ asking players to do their own version of the ad? One thing we do know is that from the 17th September you will be able to play The Gran Prix at Jackpotjoy - pick your favourite racing grandparent to get your guaranteed cash bonus.
We can't wait to see what comes next from Jackpotjoy!