Diva Bingo are the latest site to hit the small screen and they're inviting players to walk the red carpet for the premiere of divabingo.com. The advert is animated graphic in nature and it's aim is to make you feel like you're the bingo star and that it's fine to indulge your diva ways.
It's impossible not to realise that this advert is about Diva Bingo as pretty much every frame references the site graphically or via the voiceover. The advert has also been produced in the pink, orange and yellow colours used on the website - so there's a strong tie in between the two.
It's great that Diva Bingo aim to make the player the star, although the thought of playing bingo in a room full of divas might put off some folk. Aside from putting the spotlight on the player the main message of the advert is that if you deposit £10 then you get £20 free from Diva Bingo.
As bingo adverts go this is neither brilliant nor painful. The graphics are decent and we like the tie-in between site and advert. It doesn't do anything dramatically new though and doesn't create the same kind of reaction you might get from a Jackpotjoy or Foxy ad. Maybe next time they could pick up Joan Collins from the Snickers advert and have a real diva involved?
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