Mobile bingo and bingo apps are probably going to be key battlegrounds to attract new players during 2013 and getting in early are Paddy Power Bingo. They launched a new advertising campaign to promote their mobile bingo app - as well as their deposit £5 and get £20 to play promo.
The advert starts off in a Yoga class of all places and we see a yoga guru (are they called gurus) putting his class through their paces. In the class is a typical bingo advert player, who's struggling with the yoga. She gets a call to say that Paddy Power have a new bingo app - and so she runs out of the class saying her sister has got stuck down a well.
We next see her playing Paddy Power Bingo (and of course winning) via her mobile whilst sat in the car. The Yoga guru and token classmate look far from impressed when they see her! Maybe they watched the whole advert through and wondered what the heck it all means.
What perhaps may have been cooler is if the bingo player was actually playing via her mobile during the yoga class. Or in a little twist it was actually the yoga guru, who's arms and legs are all tied up, was the winner. This ad is like many bingo ads which has a basis of a good idea but a not so great execution.
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