Paddy Power Bingo App

Added on Wednesday 16th January 2013

Mobile bingo and bingo apps are probably going to be key battlegrounds to attract new players during 2013 and getting in early are Paddy Power Bingo. They launched a new advertising campaign to promote their mobile bingo app - as well as their deposit 5 and get 20 to play promo.

The advert starts off in a Yoga class of all places and we see a yoga guru (are they called gurus) putting his class through their paces. In the class is a typical bingo advert player, who's struggling with the yoga. She gets a call to say that Paddy Power have a new bingo app - and so she runs out of the class saying her sister has got stuck down a well.

We next see her playing Paddy Power Bingo (and of course winning) via her mobile whilst sat in the car. The Yoga guru and token classmate look far from impressed when they see her! Maybe they watched the whole advert through and wondered what the heck it all means.

What perhaps may have been cooler is if the bingo player was actually playing via her mobile during the yoga class. Or in a little twist it was actually the yoga guru, who's arms and legs are all tied up, was the winner. This ad is like many bingo ads which has a basis of a good idea but a not so great execution.


Go To Paddy Power Bingo

New Customers Only. Deposit and spend 10 on bingo tickets within 30 days of joining Paddy Power Bingo. Get 30 paid as Bingo Bonus (x1 wagering requirement), 10 as Slots Bonus (x20 wagering requirement) & 40 Free Spins ( 0.10/spin) on Mystery Reels Megaways slot game. 18+. #AD


Go To Fabulous Bingo

New Customers Only. Min 10 deposit. 30 bonus includes 10 slots bonus which must be wagered x 30 before withdrawal and 20 bingo bonus which must be wagered x3 before withdrawal. 18+. #AD


Go To Farmyard Bingo

New Customers Only. Minimum deposit 10. Maximum amount of tickets is fixed at 120. Tickets will be awarded to 4 specified rooms only, 30 tickets per room. Max 6 tickets per game. Winnings in real cash. Withdrawal policy applies. T&Cs apply. 18+. #AD


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