Mecca Bingo are back with another of their Everyone's A Winner promotions and this time it's their biggest one yet. Running until the end of February it offers players a daily chance to win a prize - including bonues, cash prizes, designer handbags, eReaders and even a brand new car.
To coincide with the promotion Mecca Bingo have launched another TV ad campaign. Disappointingly it's just a rehash of previous ones - all bright pink with happy smiley ladies driving off in a car. In the background we're treated to "Fantastic Day" by Haircut 100.
When you consider that Foxy and Jackpotjoy regularly change their ads it'd be nice to have seen something different from Mecca - even if it was a different tune! However, Tombola rarely change their ad format and in many ways familiarity can work. It also is frugal - why waste money producing new ads when you just need to redo the overlay text and voiceover?
On top of that players may well prefer the promotion budget to offering more prizes than have a bus load of folk singing with a bloke in a Fox outfit!!
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