Lucky, Lucky, Lucky Pants! Lucky, Lucky, Lucky Pants! Go get your, go fetch your, go get your lucky pants. It sounds like a hit from the 80s but in fact it's the soundtrack for the new Lucky Pants Bingo. Smarty pants will be enticed by this advert, the song and the chance to pick up 500 free bingo cards when they join as a new player.
The whole concept of Lucky Pants Bingo has left us a little confused. On what hand it's terrible! Surely they could have come up with a better lucky name? However, combined with the advert and the strangely catchy tune, this is potentially the work of a marketing genius.
We've already seen Bingo Players hit number one this week so perhaps "Go Get Your Lucky Pants" could be hitting the charts in the near future? Mind you, we have no idea who sings the song or who to credit for it's amazing lyrics.
The advert is something that most certainly stands out. Non bingo friends have already commented about it to us - so it's making a name for itself, although perhaps more along the lines of "did they really call it that" than "that looks a great place to play". However, the 500 free cards and 20 free spins offer should be a good hook to entice people into the site - even if it's just to confirm that this isn't the work of someone from The Apprentice!
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