Cheeky Bingo are back with a new TV campaign as they replace the Foxy bumpers around Dickinson's Real Deal on ITV for a couple of weeks. Out goes the ooh cheeky boom boom girls and in comes a new approach. According to Marketing Magazine the site is hoping to appeal to a younger audience.
The aim of the advert is to demonstrate that not all free offers are great - but at Cheeky Bingo you can play free and win real cash prizes. In the clip above a man dresses as a woman to 'cash in' on a Mum's Eat Free promotion for Mother's Day. We're not sure if this really works - to us dressing up as a lady to get a free dinner is cheekier than playing for real money!
According to Marketing Magazine the guy's partner would rather be playing bingo - but at no point do we actually see this. She actually seems to prefer getting stuck into her dessert - and she'd best be quick as her fella looks as though he's going to get stuck in after wolfing his down!
There is some good news though! To coincide with this new promotion Cheeky Bingo are offering Cheeky Free Jackpots daily until the 10th March. All players can claim up to 6 free cards for a 2pm game to win £1000 and a 9pm game where £2500 is up for grabs. Just login and get your cards - no deposit is required to take part. Each free game is a 75 ball prize on each line game. Note that there are terms and conditions applicable if you win and haven't previously deposited on site.
Guys, you don't have to dress up like a Mum to join in the fun - unless of course you want to!
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