Which One Is A True Scotsman
Added on Friday 17th May 2013
Sure enough, the new Quickity Pick free game at Jackpotjoy does form the basis of their new advertising campaign. The advert below features The Queen of Bingo hosting her own TV game show in front of a live audience. It sounds a bit like Blankety Blank but has the pizazz and style of The Price Is Right.
Barbara Windsor is brilliant as ever in her role as The Queen of Bingo and she engages with the audience by shouting 'Why Are We Here'. It's not actually to see which of the three Scotsman on show have no pants on - that's the gameshow element - but it's in fact 'Just For The Jackpotjoy Of It'. At the end of the advert we're told about the no deposit free game at the site that is offering £250,000 of prizes.
The advert puts Jackpotjoy back to where they were after the SantaPod Racing OAPs campaign. It's lively, fun, memorable and just a little bit saucy - the throwback to 80s style game shows is wonderful too! We do hope that there will be different versions of the advert though as a few months of 'Which One Is A True Scotsman' may just get a little tedious. Not as tedious as a singing fox on a bus, but close!
The summer is usually a quiet time on bingo sites, but we think Jackpotjoy have just lit the blue touch paper to make things a little more exciting. Most big promotions are overlooked because they may involve a purchase - a daily free chance to win a share of £250,000 of prizes should be a good incentive. Finding out which of the three guys is the true Scotsman may also tempt a few to drop in too!