Gala Bingo are bringing the bingo buzz to Britain with yet another new TV campaign. This new advert features a buzzwire rushing around the streets of Britain and linking up bingo players across the land. It pasts various landmarks, such as The Angel of The North, and also gives us a glimpse inside homes of the players.
We're told, by an enthusiastic voice over lady, that all across Britain players are winning at Galabingo.com, and that every day over £2million is dished out in winnings. To encourage you to join the buzz a deposit bonus of deposit £10 and get £40 to play (£30 free) is offered.
Take away the fire like buzz wire and Jean Michel Jarre type music (we couldn't find what it actually is) and underneath it all you have your classic bingo advert. There's the obligatory lady on the sofa playing and winning on her laptop and there are other winning players going nuts when they get a full house. To be 'different', Gala let us see the players through the walls of their homes, in the pub or where ever they may be playing. This 'x-ray' glimpse does make the ad a little more palatable compared to others.
The people in the advert are actors and we wonder whether Gala would get more interest if they got their own players involved. Foxy, Tombola and Jackpotjoy have all gone down that route but it evidently works. Mind you, we're not sure how much RADA training is needed to jump on a sofa, point in the air, look happy or pretend you've just won a jackpot - so maybe actors are always required for these things?
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