Ladbrokes Bingo have decided to target mobile players in their latest TV advert. Out go the zorbing bingo balls and in comes fitness tips for your finger tips. You're shown how to do the Ladbrokes Lunge, the Slots Sidestep and the Bingo Boxstep - so your pinkies are in top shape to take on the rigors of playing bingo via mobile, tablet or PC.
The ad kicks off showing fingers running through grass before developing in to a sequence of showing more digits doing various activities and exercises. These include weight lifting, dirty dancing and using an exercise bike. The advert has a very 'Rocky training' theme to it and this notion is enhanced by the music.
It's all very clever and we have to admit to being quite impressed. It's a massive jump away from the bog standard bingo offerings so full marks to Ladbrokes for trying something new. At first we thought it looked a little bit cheap, but it must have been quite hard to create - especially the dancing sequences.
Win With Finger Limber
To coincide with this campaign, Ladbrokes Bingo are inviting players to submit their own finger exercise clips via a Facebook Competition. They want you to "doll up your fingers and record them having some fun". The competition runs between the 11th and 28th July 2013 - and so far there's only four entries. The prizes on offer include an iPad Mini, 2 x Kindles and 20 x 1000 Bingo Reward Points.
Bingo Quiz Queen
As well as the Finger Limber prizes you also have the chance to win £500 of shopping vouchers (10 x £50 Red Letter Day vouchers). Exercise those fingers as you'll need to be fast to win. Answer all the quiz questions correctly as fast as you can for a chance to win shopping vouchers and bingo reward points. Closing date is the 21st July 2013.
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