Jackpotjoy do like their TV advertising and unlike some bingo brands are always freshening things up. Over the last year we've had Racing OAPs, cartoon style infoads, Quickity Picks and Game Show Bingo. Now they've gone for a humourous approach with a simple ad featuring Barbara Windsor and a Big Czech.
Of course it's all a bit of fun word play between the word cheque and Czech. When The Queen of Bingo announces that a huge cheque could be yours a tall man waving a Czech flag appears. It's a little bit funny and it wouldn't be out of place as a Christmas Cracker joke.
The response from social media has been a little bit muted - with no comments made on Jackpotjoy's Facebook page and we could only find one related Twitter comment - and we're presuming the writer is being a little sarcastic. As an aside don't search for 'huge czech' expecting to see Jackpotjoy related tweets... we're just saying!!
For us the huge Czech advert is fun and it also puts Barbara Windsor back in a more comfortable 'comedy zone'. However, we think JPJ need to get back to the big SantaPod OAP type adverts as they really caught the eye. Perhaps 2014 will see something new from the popular gaming brand?
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