The 888 Ladies Bingo revamp is now complete and to celebrate their new look they've launched a new TV campaign. The cross-dressing Vic Reeves is now a thing of the past as is the "bing-ohhhhhh" catchphrase. Instead, they've brought in just about every possible advert cliche - and a whopping £888 of free bingo!
Take a mix of Tombola's people, a cute doggy, the obligatory "winner" laptop message, plenty of ladies plus a massive dose of pink and you've got yourself an 888 Ladies advert. In fact the whole thing does have a Tombola-esquness to it in that it's quite a calm, laid back and subtle piece of bingo advertising.
There's no big noises, no big stars and no massive distractions. What you do get is just some simple messages underlined with the keep point that it's the players that make the site great. You also can't go too wrong putting a dog in the mix - and there's a cute Westie who pops up in the advert above. We think the dog needs a bigger role at the site!!
Aside from the dog, the other big draw towards this as is the £888 of free bingo with no deposit needed. 888 do love their masssive freebies with their casino offering £88 of free chips to new players. All newbies can access a special room for three days after they register at 888 Ladies. There are free games playing every hour between midday and 10pm and pots are either £28 or £30. If you play in each game for the three days then that totals £888! Terms apply to any winnings.
Overall we quite like the new advert and the new direction that 888 Ladies are taking. It most certainly sets them on an upwards course for 2014.
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