Paddy Power Bingo have retired their Hubby Removal Service and brought in a giant lucky pigeon for their latest TV campaign. The format is similar to adverts for betting and casino as they start off with a social media question from a punter. We presume that these are fictitious but it would be cool if they were genuine player comments.
In the advert Steph Ellis asks for some luck which gives Paddy Power Bingo an excuse to unleash their Lucky Pigeon on the world. The pigeon looks like a strange contraption that wouldn't look out of place in a Wallace and Gromit movie. The head could well be a dauber whilst the main body looks like a Zeppelin. The real action takes place at the back end of the pigeon where there's a strategically placed bingo ball! You can probably guess where all this is heading!
Now apparently it's very lucky to be hit by bird poop with the reason being that the odds of it happening are quite high. Wiki Answers even suggests that it's on par with the odds of winning the lottery! Anyway, Paddy Power Bingo have seized upon this urban legend and are using their Lucky Pigeon to poop on players to give them luck!
The poop is in fact pink paint and in the advert we see a lady at the bus stop (not the same one that plays Winner Bingo) and a lady at a supermarket getting hit by the pigeon. Surprisingly there's no mention of the current Win A Fiat 500 competition that was launched to celebrate the arrival of the pigeon. In fact Paddy Power focus on their deposit £5 and get £20 free bonus and then overlook the gents who play bingo by calling out to ladies only.
Only Paddy Power could devise and get away with a campaign like this. It's a lot of fun and could be something that they could use for a projected length of time without getting too tedious. Seeing people splattered with gunge and paint worked wonders for Noel Edmunds so why not for bingo? For this reason we strongly suspect that the pigeon won't be meeting Paddy's Grim Reaper as quickly as David Moyes did!
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