Gala Bingo have launched a new TV campaign to try and encourage us all to 'Play Happy' - yes it's that one with the Galalala song. Now, when this campaign launched we did a review of the advert below and we were less than enthusiastic about it and expressed why. Let us be clear that it's not that we dislike Gala Bingo - we do like them and the promotions they run - we're just not a fan of this particular campaign. Our views however caused a few issues at Gala HQ and in the interests of goodwill we've amended our review.
In this advert Gala Bingo have gone for the Foxy Bingo approach of getting players to singalong to a tune. The tune in question is "Na Na Hey Hey Kiss Him Goodbye" by 80s girl band Bananarama. The words have been rewritten so that we now have Gala la la Gala la la hey hey Bingo!
Amongst those being roped in to sing are a couple out for a walk although the poor guy looks stunned when his partner delivers her lines. The park strollers are followed by four ladies in a hairdresser and an attractive young lady at the gym. Next up are some hikers who get to deliver the first "bingo" of the track.
The bingo lyrics of the year are looped again but this time we have four lovely ladies in a limo, a couple of gardeners who really give it some welly and some football supporters on a bus. We then call a bingo advert bingo when the lady with a laptop on a sofa concludes this particular part of proceedings with a very enthusiastic "bingo".
The voiceover of the ad then encourages you to sing #Galalala and play happy at Gala Bingo. The song is catchy, albeit also irritating in equal measures. We don't think it's the best ever advert and a look on Twitter suggests we're not alone in not being a fan. However this will probably end up as bingo advert of the year! For us though we'll be sticking to playing at the site and enjoying what's on offer there!
Let us know what you think about the advert in the comments box below.
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