Yesterday we mentioned that Mecca Bingo had moved out Dr Paula Legg and her Twerking Cactus and had introduced some new characters to the site. Well that's because they have created a brand new advertising campaign. Out goes the off the wallness of the previous efforts and in comes a more 'safe' version which pushes the idea that Mecca friends who play together will stay together.
The latest advert from Mecca Bingo starts off saying that like can make it hard to see friends these days. However with Mecca Bingo it's easy to get in touch with your mates old and new for a game of bingo. The friends are those over sized head folk we've mentioned before. We'd go as far as saying they are the over sized British Gas My World people. Even the pug dog has had a big head treatment.
All our Mecca Bingo Heads (!) are happy to play their games on mobile but the advert goes one step further than most. It suggests that if you have time then you can meet up with friends at your local Mecca Bingo Hall. We think that's a good unique selling point for the brand - play bingo with your friends online or meet up with them for a game on a night out.
The promotional part of the advert offers new players a £40 welcome bonus on a £10 deposit plus an extra £10 to spend in clubs. As first deposit offers go this is very generous. Interestingly Mecca focus on players using mobile to play their games in this campaign - it does seem that we're about to enter another phase of pushing smartphone technology to players.
After the previous campaign this is a massive change for Mecca. Out go the gimmicks and in comes a very sensible message. The big headed characters stand out and give a slightly cartoony feel, but we can't really get the British Gas advert out of our heads. That's the only negative - thankfully there's no singalongs, 80s hits or dancing to report on this time round.
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