After a fairly quiet start to 2015 we're now starting to see some more activity in the bingo TV advert department. A number of new sites have taken to the small screen to promote themselves and joining them are Butlers Bingo. They are serving up their services on a silver platter - take a look at the ad below.
The advert features an off screen butler - you only ever see his arm - providing a service to an attractive lady. At first he serves up a tablet whilst M'lady is in bed and this is followed by a mobile during a morning coffee. The butler's services continue later when he serves up a laptop whilst M'lady lounges on her sofa.
It's a subtle way of saying you can play Butlers Bingo at any time of the day and via a number of different devices. The voice over also tells us about the bestest buddies, VIP service, free tickets and jackpots that available at the site. The whole thing is wrapped up with a deposit £10 and get £35 to play offer.
As a bingo advert it does the job - and conveys a lot of information and features. We can't say it has the same wow factor that you get from a Foxy or Jackpotjoy ad, but then again not everyone has a big budget to play with. The ad by the way was created ABF Pictures who have done work for MandM Direct, Lovehoney and Chomp Casino. At present we've been unable to find out who the actress in the advert is or who does the voiceover.
It'll be interesting to see whether this campaign gives Butlers Bingo a lift. With the bigger brands seemingly taking a back seat with regards to TV advertising, will the likes of Butlers, Game Village and newcomers Lucky Charms be able to attract players away from Foxy, Tombola and others? We're not so sure but it would make things more exciting if it happened.
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