As mentioned in our review of Foxy's £200K Birthday Biggie game, bingo brands are recycling their TV ads this month. The only difference for viewers is a change in the headline promotion. Joining Foxy in the recycling stakes are Gala Bingo who are giving their Galalala tune another airing, but this time to promote £200,000 Bingo Lotto.
The Galalala campaign isn't our favourite but we suspect that it will fair pretty well in the forthcoming Which Bingo Awards. The promotion in this particular use of the ad however may well feature in next year's awards! It's Bingo Lotto which is a brand new 49 ball game that's exclusively available to mobile and tablet players.
Bingo Lotto is where bingo meets lotto! Each game is played with 49 balls and there are 4 winners per game. Over the next month (22nd May to 22nd June) Gala will be dishing out £200,000 in jackpots to players. The game can be accessed via an app if you're on an iPad or iPhone. Alternatively just head to Gala Bingo via your mobile/tablet browser and login as usual to find the game.
The advert doesn't really give details about the bingo lotto game. It's played with lotto style balls and tickets plus there's a progressive jackpot. This we think will be quite hard to win as you need to get all six numbers on your bingo card within six calls.
It's a shame the game is limited to mobile players only but we suspect that the idea is to try and encourage more bingo via the smartphone.
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