Lucky Charm Bingo are one of the newest sites to hit the Dragonfish Network. It joins the same stable as Bubble Bonus and follows a similar pathway. That is, a quick launch on to the TV screens with an advertising campaign. In this case the ad is very simple so let's go up up and away in a beautiful balloon to collect some lucky charms!
Lucky Charm Bingo invite you to lift off with them to play bingo. The advert explains that you can play great games and collect lucky charms. These charms earn you bonuses and prizes - and the more you play the bigger these goodies get. Finally you're reminded of the welcome bonus offer (deposit £5 to player with £20) and that you can play via mobile and tablet.
The advert is pretty sedate and disappointingly Lucky Charms haven't decided to emulate the "they're after me lucky charms" cereal ad or the Austin Powers movie quote. Ah well - maybe next time. We'd even go to say that this ad is a bit Tombola - a very gentle scene with gentle music in the background. It doesn't quite make us want to go after their charms!
We did a search for the music that plays in the background of the advert, but were unsuccesful in finding out exactly what it was. Even Shazam didn't come up trumps. It's not very catchy though - unlike the cereal advert which we did find! We guess that due to international copyright law that Lucky Charm Bingo couldn't quite adopt the same approach (and yes there's another Austin Powers joke in there too - ref: Godzilla!).
Lucky Charm Bingo have played safe with their first foray on to the small screen. It's neither stand out great or stand out bad - it's just pretty OK. Given that the site is essentially a Dragonfish Network brand though it's probably a sensible first step.