The Gala Bingo series of adverts continue this month with a new player sharing their Galalala moment. This time round it's Sarah who's under spotlight and her theme is "Showtime". This means we have glamourous and glitzy production showing Sarah with a group of male dancers.
In this advert (above) the Galalala Bingo song has been given a "West End Musical" makeover. It's slowed down and has a much more jazzy feel to it. OK it's not Chicago The Musical standard but it's a lot better than the first outing of Galalala. The advert itself looks good and is a lot of fun.
We're not sure whether it's meant to be "Sophisticated Showtime" but it did remind us a little bit of some classic "Naked Gun" moments. For example when "Sarah" is back flipping there's a brief change over when the real star and the stunt double swap over. Also at the end when Sarah is thrown high in to the sky and doesn't come down has shades of slapstick fun.
One thing we would like to see from Gala Bingo is a male player's Galalala moment. So far all three ads have featured ladies with at least one hunky guy involved. It'd be interesting to see how the same advertising theme could be used to show a guy enjoying bingo. It's a tough one to do given that gambling adverts have strict guidelines.
Back to Sarah's Galalala and this one is to advertise Gala's current Gift A Day promotion. Each day that you spend £1 on bingo during November will get you a guaranteed gift. It could be a bonus or a tangible prize. You need to wager your £1 and then return to Gala the following day to discover your reward.
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