As we mentioned a few weeks ago, Costa Bingo were planning a new TV advertising campaign with comedian Johnny Vegas doing the voiceover. Well the time has come for the new adverts to be revealed - and to date there are two of them. One called 'balls' and the other 'sunglasses'. Both promote the same message in that you can play free bingo for real cash.
The advert above is the 'Balls' one and it features Sunny, Costa Bingo's mascot, catching bingo balls and calling the numbers. Vegas is the voice of Sunny and is quickly distracted when '73' reminds him of free bingo - and hence we get to play free Costa Bingo for real cash (terms apply).
Costa Bingo's 'Sunglasses' advert is a little bit cheekier with Sunny asking "eh up love, want to have some fun for free". There's a little wolf whistle but it's not that kind of fun as once again Johnny Vegas as the voice of Costa Bingo tells us about free bingo at the site.
Both adverts are good fun and deliver their message simply but effectively. We like the fact that Johnny Vegas is the voice-over - he's very distinctive. Mind you the ads are generic enough so that in the future they can be recycled again and again but with different voice-overs.
Unsurprisingly, Johnny Vegas does not feature on the Costa Bingo website. However it has had a mini-makeover. The 'Big Scary Jackpots' tagline has now gone and been replaced with the theme of the new ads - 'play free bingo win real cash'.
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