Expect Excitement With Lucky Number Seven

Added on Thursday 20th October 2016

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Sky Bingo have been revamping themselves recently and to coincide with their new look they're running a new TV campaign. This campaign is all about expecting excitement; more to the point the excitement that you feel when you're on 1TG. For the advert, which you can watch below, the focus is on waiting for lucky number seven!

The new Expect Excitement Sky Bingo advert starts with a diver on top of a diving board. Her swimming cap is Sky Bingo purple and if you're quick you'll notice a number seven on the side. Seven is the important number throughout the ad and it crops up numerous times - can you spot them all? Anyway as the ad builds so does the excitement of waiting for that last number to drop in to complete a full house.

The voice over guy tells us that waiting on 1TG is like time standing still, and that it gives you goose bumps on your goose bumps. We're not so sure about these claims as usually we're shouting at the screen and willing our last number to appear... before cursing the world when it doesn't and someone else wins.

The advert continues and thankfully we hit full house heaven. The voice over man then explains this is why we play bingo and why Sky Bingo is there - it's for that expectation of excitement and the dream of getting that full house. In comparison to many other bingo ads it's quite different although it's interesting to note that Mecca's Know The Feeling campaign, which launched recently, is similar in context.

So what about those sevens - here's where we spotted them.

  • On the swimmers cap
  • The shape created by the gymnast
  • On the back of the purple jacket
  • On the clock changing to 7.00.
  • The 1TG number on the mobile bingo app (x2)
  • On the bill board
  • The neon light
  • The purple jacket again
  • On one of the seven lucky charms
  • Reverse seven as the diver enters the pool
  • The neon light again
  • Among the bingo balls
  • Mentioned three times by the voice over guy

If you've spotted any that we've missed then do let us know.

Sky Bingo are celebrating their new campaign with special 777 jackpot games and 1TG promotions. Visit their site for details.


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