If ever there was an indicator for changes in the online bingo world then it's the number of new TV adverts. So far in 2018 we've seen new campaigns from Mecca Bingo (at the end of 2017) and Sun Bingo. And that's pretty much it! Joining this exclusive group is Gala who are still on the Galalala bandwagon but they do have a new strapline.
"Are You Playing Gala Bingo" is the big question that appears on the new advert that highlights the current Fly Away For £50K promotion. This is a follow on to the When Happy Happens angle that has dominated the brand's adverts for a couple of years. We wonder whether the "Are You Playing..." is a response to Sun Bingo's "Are You Gonna Bingo" campaign?
Bright Yellow Speedos
The Fly Away For £50K advert does contain the Galalala tune, albeit it's a little less dominant than in previous ads. In fact the Mariachi band doesn't strike up the tune until almost two thirds of the way through proceedings. Before that though there's a little interlude between a husband and his bingo playing wife.
In the advert, the husband - Gary - arrives home from shopping to discover sand and beach balls pouring through the front window. Before he knows it, he's standing in bright yellow budgie smugglers and being greeted by the aforementioned band. The penny drops and the hubby asks Jules if she's "playing Gala Bingo".
Fly Away For £50K
The advert concludes with the hubby, still in his bright yellow swimwear, shaking maracas whilst the Mariachis play Galalala. All this fun and excitement is to promote Gala's current holiday prize promotion. In Fly Away For £50K players can win a trip to Spain and go on to play for a £50,000 pot in a special game of bingo. This special game will take place in Gibraltar.
Gala Bingo's new advertising campaign was created by Cravens of Newcastle upon Tyne. They describe the advert as "4 tonnes of sand, 3 Mariachis, 2 Maracas and 1 man in speedos". At time of writing we've been unable to determine the actors who play Gary, Jules or the band.
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