The Sun Bingo Vlog TV Advert
Added on Tuesday 11th June 2019
If you ever wanted a gauge of how bingo has changed in recent years it's the number of new adverts that we see on TV. Once there was something pretty much every month. These days we're lucky to see anything at all. In fact, it's only taken 6 months but finally 2019 has a brand new bingo advert. Sun Bingo have signed up Jayde Adams for a sequel to the Are You Gonna Bingo campaign.
There are in fact three versions of the above advert. One at 30 seconds, one at 2 minutes and a full on 6 minute version. In this campaign Jaz is broadcasting a Sun Bingo Vlog to the nation. A Vlog is a trendy video blog and we suspect that this particular campaign is a nod to the every growing role of the "influencer" on social media. We've watched the 6 minute version so you don't have to!
In The Sun Bingo Vlog, Jaz is joined by two friends (played by Alice McCarthy and Ambur Khan) in her bedroom as she sets about trying to go viral. We're not sure but we don't think that the two friends are the same actresses that appeared in the original Are You Gonna Bingo campaign. Only one really gets involved in the Vlog with close interaction with Jaz - the other sits on the bed and plays bingo.
A new character, Frank, joins the team. He brings in battenburg cake at the start of the "show" and that makes him a top guy in our book. Frank's legendary status is confirmed at the end of the show. During Jaz's Vlog there are different segments punctuated by "a word from our sponsor" - Sun Bingo. First off there's the news headlines that include a petition of 19 people wanting to change bingo balls into cubes and Connie69 winning £10 that she will spend on a chicken shaped egg cup. These headlines are all made up.
After the news comes Mystic Meg! However, the real thing hasn't been booked so instead we get Mystic Megan. She has the most amazing psychic ability - she can't get anything right! Midday Caller follows and this gives folks the chance to win "amazing prizes" such as Frank's Golf Club that's been borrowed from the garage. Jaz ends up chatting to her ex Kevin. This segment ends with the return of Frank who is upset by his stuff being stolen - and thankfully closes down the Vlog. His legendary status is cemented in bingo history.
You will notice that we've said "thankfully"! The reason for this is that we were glad to see the end of the 6 minute video. It does end up being a pretty cringey watch and we're thankful the TV ads will be shorter. We know the Vlog isn't meant to look polished but it doesn't make for good viewing or entertainment. In fact we think it's pretty poor fair. Jayde Adams is a brilliant comedian but there's nothing in any of the versions that remotely comes close to showcasing her brilliance.
The Worst Bingo Advert
If we had to choose between the three options then we'd plump for the 30 second one every time. It's short and misses out pretty much all the terrible parts of the longer version. It also advertises the latest Sun Bingo offer of Everyone's A Winner. The advert hasn't had a good reception on social media - a Facebook post of the 2 minute version only attracted 5 likes and 3 comments!
Sun Bingo broke new boundaries with the Are You Gonna Bingo advert. However, they hit a slippery slope with the Jeremy Kyle bumpers and this Vlog effort slam dunks it firmly in the bin. That said we weren't sold on Gala's original Galalala campaigns so the chances are that this will be incredibly successful and further Vlogs will follow. We hope not.