Music Video is the follow up to 888 Ladies' Ballad advert which features Bingo Superstar, Lucy, as she attempts to embark on a singing career to help raise the profile of bingo. The first advert we felt wasn't great, but this is a little bit better. It shows Lucy on the set of her first bingo music video.
Unlike the Ballad Advert this one is a lot funnier and at least you know it's bingo related, although you'd never guess it was about 888 Ladies until the very end. Sir Alan Sugar would not be impressed.
It's also shorter (30 seconds) and that means you're less time to get bored of Lucy's voice. The humour works and perhaps even pokes fun at other bingo adverts which use giant bingo balls? The best line is "you don't choose your bingo balls, they choose you'!
Judging by the accent we're guessing that the 888 Ladies offer at the end of the advert is voiced by Maxine Peake (Veronica from Shameless).
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