Cashcade Bingo Sites
Cashcade were once at the forefront of bingo in the UK with some of the most recognisable brands including Foxy Bingo, Think Bingo and Cheeky Bingo. Until 2018, all sites run using the Dragonfish bingo platform (Cassava/Brigend) but some sites operated within a network whilst others like Foxy are more standalone.
In 2007 Cashcade acquired Herotech to add Think Bingo, Bingo Scotland and Think Bingo Plus to it's portfolio which resulted in the latter being renamed Little Big Bingo. This group grew further with the addition of sites for the likes of ITV, The Mirror Group and others. In 2009, Cashcade were acquired by Party Gaming and more recently it was taken over by GVC.
The launch of Cheeky Bingo in 2009 and the popularity of Foxy Bingo were just a couple of factors which help keep Cashcade at the peak of UK bingo. They became even more well known by advertising themselves around the likes of the Jeremy Kyle Show and running big budget TV ads. Foxy became a recognisable character within the online bingo world and even rubbed shoulders with celebs from shows like TOWIE. He even launched a number of beauty products too.
Whilst Foxy and Cheeky's stock rose, other brands on the network - such as Rollover that offered lottery lines to bingo players - fell down the pecking order. ITV Bingo drifted into no man's land, Mirror Bingo moved to Virtue Fusion and Think et al were left unloved by their new owners. With Foxy flying high this wasn't an issue. The brand was well loved by players and brought much needed colour and life to the online arena.
Only Foxy could outfox itself.. and it did. In January 2017, GVC Holidings decided it was high time to revamp Foxy's image. Perhaps this was to pre-empt UKGC rulings but in hindsight it was a stupid decision. Out went the logo of the last 10 years, Jeremy Kyle was canned along with the brand's affiliates. Hollywood star Heather Graham was announced as the celebrity inside the Fox! Heather's tenancy as Foxy lasted less than 12 months and in our view this change in marketing contributed to the downward slide of Foxy.
During 2018 GVC closed a number of the long established Cashcade brands. ITV, Telly Talk, Little Big, Kiss My, Graces and Bingo Scotland all closed their doors to players. In a further change (September 2018), Think Bingo - the first online brand - ended it's relationship with 888/Dragonfish and moved to the Cozy Games platform - recently acquired by GVC. Think was followed by Cheeky and Foxy's bingo and casino products. Surprisingly Think then closed down!
Alternatives To Foxy Bingo
Foxy is now trying to re-establish itself as a major online bingo brand on it's new platform. Affiliates have been welcomed back to the fold, games like Friends Bingo have been added, and even the likes of Gala, also owned by GVC, are encouraging players to sign up and deposit. In our view the old Cozy Games platform is not good enough when compared to Dragonfish and Virtue Fusion. Foxy will never hit the heights it did as the main Cashcade brand.
GVC may well be hoping players embrace it so that they can move Gala, Ladbrokes and Coral to the same platform - but the Foxy experiment hasn't worked well and we'd not be suprised to see further changes in the next year or so. If you like the software used by sites on the old Cashcade Network then you'll love the sites on the following networks: Dragonfish, Ignite Bingo, 888 and United Bingo!