The Top 13 Bingo Adverts Of 2013
Posted by Jason Dale
Over the past twelve months we've had a fox on a bus, a dancing blue and yellow chicken, a husband disposal squad, a lady dancing at a bus stop and even tunes about pants. All can be found in this year's crop of bingo TV adverts but which one is the best? Rather than put it to a public vote we thought we'd choose an equally robust system and take a look on Youtube.
By using Youtube search we've found the top x bingo adverts of 2013 based on views. Now for those sites who have launched campaigns in December that's not going to be good news. Scientifically we probably should factor in time we're going with the hypothesis that we don't think it's going to make much difference to the overall view. Most certainly it makes no difference to the number one clip....
1. Mecca Bingo - Everyone's A Winner
This advert managed to clock up an incredible 320,338 views since it was uploaded in July 2013. Everyone's A Winner has been a popular promotion for the site all year.
2. Mecca Bingo - Life's More Fun When You Double It
A top one and two for Mecca - but with two different campaigns. The Life's More Fun advert featured a sexy lady and a hunky hosepipe weilding fireman. Surely these weren't the reasons for it's success? This picked up 170,383 views in 7 months.
3. Sun Bingo - Bursting With Fun
If you play bingo in bed and win you'll turn into a giant bingo ball is not the message The Sun are trying to convey! They wanted to let you know that their site is bursting with fun. This notched up 167,899 views.
4. Mecca Bingo - Everyone's A Winner
Take the theme for the number one video and throw in the hunky fireman from the second and you get number four in our list of top ads! Yes, Mecca Bingo have done it again and picked up over 114,000 views of this advert since it launched in September 2013.
5. Bingo Godz - Gift From The Gods
Dress up people like gods, add some rock guitar and voice over with Brian Blessed and you get nearly 90,000 views of your bingo advert on Youtube.
6. Iceland Bingo - Two Little Ducks
This was a clever ad from Iceland to promote their new branded bingo ad. We especially liked the two little ducks wondering forlornly down the road until they found a safe haven along with our call characters. Very clever! It attracted over 37,000 views.
7. Cheeky Bingo - Cheeky Free
It's been a bumper year for Cheeky and they've put out a number of ads along the 'Cheeky Free' line. This one showing people in a bath enjoying holiday at home free clocked up 28400 views. It was posted in September 2013.
8. Winner Bingo - Feel Your Inner Winner
Technically Mecca should be around this mark with another Everyone's A Winner ad, but it's a remix of #2 and we therefore have decided to omit it - just to give others a chance. So taking fifth spot is Winner Bingo with their dancing lady - happy that's got a full house but less happy after discovering she's missed the last bus home. This recorded just under 15,000 views.
9. Showreel Bingo - £20 Free Play
A bit of a surprise (and another Mecca Bingo omission at this point). Showreel have picked up just under 10,000 views for what is probably one of the least exciting adverts of 2013.
10. Gala Bingo - Coronation Street Bingo
This is a new campaign from Gala that's already notched up over 8000 views. If we did some release date jiggery pokery with the stats this one could be placed a little higher.
11. Lucky Pants Bingo - Lucky Pants
One of our favourite ads of 2013. This 'The Apprentice-esque" clip still leaves us open mouthed whenever we hear it. It's the work of a genius. Disappointingly just under 8000 viewers wanted to hear the tune via Youtube.
12. Jackpotjoy - Quickity Pick
This was surprisingly the most popular ad from Jackpotjoy this year based on Youtube views. Quickity Pick was their venture into gameshows but it was always in the shadow of the SantaPod OAPs from 2012.
13. Foxy Bingo - Mobile Foxy
Foxy comes quite a way down the list with just under 4000 views of this ad promoting their mobile app. The biggest views for the Prize Bus Tour came for their preview clip (4700) and a clip posted by Which Bingo (14300). Lessons to be learnt there!!
So it's been a good year for Mecca who not only took three of the four top spots but also managed to get some serious views for most of their other clips. Other brands may well want to check out how they've managed to do it. We think that Foxy and Jackpotjoy, despite doing some fun TV ads, will be disappointed that they are so far down the list. Perhaps the novelty ad is something that doesn't make folks want to revisit?
Disclaimer: This is of course a fun top thirteen bingo ads for 2013 based on Youtube views. The numbers were correct at time of writing and if there's any errors or omissions then sorry. The criteria for inclusion was an advert posted on an official channel only. If you think your ad should be in the above then you might want to make it easier to find on Youtube first.
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