Sugar Bingo Is Coming Very Soon
Posted by Jason Dale
Last week we told you about the imminent arrival of Brand New Bingo to the 15 Network. Well it looks like we may be about to enter a season of new sites as another new brand is on the horizon. Sugar Bingo will be the latest addition to the United group which is headlined by Moon and Robin Hood.
At the moment the Sugar Bingo website has a holding page with "coming soon" emblazoned across it. Apparently it will be the "sweetest of all new bingo sites" and offer plenty of treats. It will be mobile and tablet friendly and they'll be references to sweets pretty much everywhere. It's enough to give your dentist nightmares.
Whilst the early pitch for Sugar Bingo sounds great we can't help but feel we're about to just get another Moon and Robin Hood clone. This means Sugar will be a Dragonfish/Cassava powered site with plenty of promotions - yet few will be exclusive. We also also anticipate that the new bingo site will have a blog which requires you to be part of Mi5 in order to decipher what exactly is happening on site.
By the above you're probably assuming we're not excited by the forthcoming addition to the bingo world - and you'd be right. Moon and Robin Hood are part of a group that also include Gossip, Silk and Polo. None of these brands seem to have the pull or impact as Foxy, Costa, Wink and Cheeky - but all use the same platform. Polo for us has never got out of first gear whilst Silk Bingo hasn't done anything since we reviewed it at launch.
If you ask us do we want sugar - well there's only response courtesy of the classic film, Snatch! "No thanks, we're sweet enough" - but we're happy to be proved wrong.
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