Which Bingo Launch First TV Advert
The world of online bingo is so massive these days that even portals that review sites are taking to the TV screens. In recent years the likes of Oh My Bingo, Super Free Bingo and Bingoport have ran TV advertising campaigns. Surprisingly one of the UK's biggest sites - Which Bingo - haven't taken this promotional route, until now!
Which Bingo launched their TV advert on the 9th February and it's designed to coincide with an impressive site relaunch. The aim of the advert is to tell you that Which helps cut through all the noise and helps you find a new place to play online. There are no fancy gimmicks, silly songs, or even ladies chatting about playing the game.
The only minor grumble we have with the advert is that the voiceover says that you need to know which sites you can trust. That's great but this is followed by "but most importantly which sites have the best offers". We think that would have been better in reverse - with the trust element being the most important aspect of why people should be seeking out new sites with the portal.
Other than that it's a nice little ad and it'll be interesting to see how it works for them. What we quite liked was that the advert is all about the Which brand and whilst you do see familiar bingo brand logos they don't distract from the fact that this is about them. We wish them well with this campaign - although not too well, we are after all trying to compete with them!!
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