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888 Holdings have been churning out brands this year and their latest is Celeb Bingo. It's not the first bingo site to pull celebrity and our favourite game together - OK, Heat, Gossip and Glossy have all gone for that theme. We have to be honest here and say that it's not a recipe that's worked particularly well - and we can't see things changing with this site either.
Launched: July 2005
Owner: 888 Holdings plc
Licence: UK Gambling Commission
Bingo Rooms: 75 ball, 90 ball, High 5, Candylicious
Popular Slots: Bejeweled, Cleopatra, Shamans Dream, X Factor
Minimum Deposit: £10 Minimum Withdrawal: £10
Wagering Terms: x4 for bingo, x80 for games
The one thing you won't find at Celeb Bingo is celebrities and that kind of defeats the brand from the word go. You are encouraged to "sign up today to indulge on all the celeb gossip" but where is it? The design of the site is also quite unappealing. The greyed out gossip columns and fake headlines really don't add anything to proceedings.
On the positive side we do have a decent bingo platform albeit being the ubiquitous Dragonfish Network. New players are offered a 200% welcome bonus which generates £10 for bingo and £10 for side games/slots on a £10 deposit. Bonuses come with a wagering terms and these are x4 for bingo and x80 for games - note some games activity does not contribute to your wagering term so do check the info.
Once inside the Celeb Bingo lobby you'll be able to play 75 ball and 90 ball games. You will also find free bingo although these are usually only accessible for depositors. New players can get free access for just three days after registration. Slot players have a nice choice of games including Fluffy Favourites, Cleopatra, Piggy Payout and Millionaire Genie.
Like Beatle, 'Ballroom, Daisy and BBQ - all recent additions to the 888 Holding group - Celeb relies solely on the network promotions to attract player's attention. We think they need to look towards Costa and Quick Think who add extras to their brands to make them stand out from the crowd. Celeb could for example offer magazine subscription prizes - or giveaway a "be treated like a Celeb" weekend.
As is though it's not going to hit The A-List. It's got a good engine but it needs a bit of celebrity spark to make Celeb Bingo stand out.
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Updated On Wednesday 14th October 2015