Iceland Bingo Review
High street stores and online bingo have rarely been the best of friends. Woolworths Bingo and Ann Summers bingo both launched sites on the old St Minver platform, but both fell by the wayside for different reasons. However they're the only big name brands who tried to get involved with online gaming. So it was a surprise to us when freezer food chain Iceland launched their own branded site - Iceland Bingo - and it's success since launching in 2013 has been an even bigger surprise. Forget about your fish fingers, head to Iceland for free bingo, bargain games and top slots.
Like many bingo sites these days, Iceland Bingo is a simple site. The welcome offer dominates the homepage whilst featured slots and promotions fill in below. One thing that's unusual is that the latest bingo games are highlighted. This means you get a snapshot of the room activity without logging into the site. This actually is very unusual for a Dragonfish brand. Don't expect to see many references to the Iceland food store. There is a link to the Iceland.co.uk website though! Players can play at Iceland Bingo on mobile, tablet and desktop. No app is required should you wish to login whilst on Apple or Android handheld devices.
Iceland Bingo Welcome Offer
New players are currently welcomed to Iceland Bingo with a bonus bundle. Register, login and deposit £10to receive a £20 Bingo Bonus plus 50 Bingo Tickets plus 50 Spins. The spins are valid for Irish Luck whilst the tickets can only be used in the Daily Treat room Wagering terms apply and these are quite hefty (x6 for bingo and x99 for slots). Both are very high, even for a Dragonfish brand. Do check the site for the latest new player promo because it is frequently changed. For example in the past they have offered newbies Iceland shopping vouchers as part of the welcome package.
Newbies can also enjoy three days of free no deposit bingo simply by registering as a new player at the site. Just head to the Quids In room when you've signed up. Inside the Iceland Bingo lobby you'll have access to 75 and 90 ball bingo rooms as well as plenty of slots and side games. Whilst most of the bingo rooms are networked you'll find the aptly named "The Freezer", where players can play free bingo, enjoy special games and have the chance to win food vouchers. The room is only open between 6pm and 8pm every day but there's enough variety in the games to keep up interest.
Iceland Bingo Promotions
As well as the main bingo rooms, Iceland Bingo also boasts a Fluffy Favourites Bingo room. Note that this isn't the same as the game you can find on Virtue Fusion brands. Every weekday at 8pm you can play to win up to 750 spins on Fluffy Too. Tickets cost 20p each. You did used to be able to get them for free for every £20 wagered on the popular slots but this offer is no longer an option. Iceland also boast an exclusive room. It's aptly called The Freezer and it is open from 6pm to 8pm daily. Login to enjoy up to £400 of games. Joining these offers are further deposit bonus deals. For example you can bonus spins when using the code 20SPINS (terms apply).
One thing that really made celand Bingo stand out from the crowd on the Dragonfish Network was it's big promotions. Back in April 2017 it hosted a £15,000 holiday voucher prize game and even advertised it on TV. That's the actions of a big brand like Jackpotjoy, Gala or Tombola. More recently, in March 2019 Iceland Bingo were hosting a £3000 Virgin Holiday Vouchers promotion - the biggest promo that's been on any Dragonfish site for sometime. The past 12 months have been tough for many online bingo sites and we've not seen as many big prize promotions from Iceland. However they did host big money games for Christmas and Halloween.
Iceland Bingo's success may be because they embraced social media. They currently have over 30,000 followers on their Facebook page - loads more than many other brands. They used to be worth following but since the end of 2019 the page has become stagnant. Looking through previous posts it's evident that player interaction was falling and that Iceland Bingo were doing less prize giveaways via their page. This is a shame especially given the number of followers they have. Perhaps this is an indication that things are starting to cool off with this particular brand?
We have to say that we didn't think Iceland Bingo would be a success - but they've proven us completely wrong. Despite being part of a large network where many brands struggle, they've established themselves with strong offers and attractive exclusives. These exclusives continue today although they do seem to revolve around deposit bonuses rather than big prize promotions. However, you will note that we do not recommend the site to players. This is because Iceland Bingo reneged on their affiliate relationship with us and many others. We feel therefore it's better to redirect you to a more worthy operation. Mum might go to Iceland, but we suggest you go elsewhere for bingo!