In Time Movie Competition Clocks Up Controversy

Posted on: November 3rd, 2011 by Jason 2 Comments

A week or so ago we told you about a fantastic looking competition to celebrate the release of the new Justin Timberlake movie, In Time. The competition required entrants to pick up codes in order to “stay alive”. The more codes they found via a variety of online and offline media, the longer they could play the game.The person who accrued the most time would win a nice £26,000 cash prize.

In Time Movie Competition

There are more details on our blog about the In Time Movie Competition. However, the competition has now closed – unfortunately it’s not closed to the sounds of “well done winner” but allegations of cheating and questions to the promoter.

Unfortunately, much of the discussion about the problems has now been removed from the In Time Movie Facebook Page. Instead there’s a message stating quite clearly that that the Promoter is happy with the result.

“It has come to the attention of the Promoter there has been a complaint regarding time codes being released ahead of schedule to the winner. After an investigation we now hold documentary evidence to show that the winner entered in accordance with the T&C’s, and at no point was anything released ahead of schedule by the Promoter or their agencies.”

And that’s it from them as they then tell people still wondering about the competition…

“No further correspondence will be entered into on this issue.”

Except they’ve since announced that they’re “posting the times of the top 10 finishers later today” so perhaps they’re not quite done in revealing all the information. The important part of the competition though is the winner and that was announced as Ronan Carr.

It’s impossible for us to know whether anything untoward has occurred. The statement from In Time Movie aims to draw a line under the situation and we guess that they’re also exercising the “judge’s decision is final” aspect of most competitions.

Obviously, despite the claims of the Promoter’s investigation, there is still some discord over the result!

So should competitors still complain?

If you have genuine concerns about a competition then there’s no harm in making enquiries to the Promoter, especially if you have evidence of anything not being quite right. If you can contact them via email or even phone then that’s usually a good course of action. Another option is via their social media outlets. You’ll need a bit of steel for that though, as unfortunately with the public nature of Facebook any attempts to question a competition or improve things may be met with some disdain from fellow competitors.

If those lines of enquiry don’t yield a satisfactory response then you can always contact ASA or The IPM. We advise you contact one or the other – not both. As we understand it once ASA is involved The IPM tend to step back. These services will investigate promotions to see if anything untoward has taken place, but again make sure you have plenty of information to help them understand your view.

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  • splatky

    I took part in this competition & it was quite fun (I came somewhere about 30something). I honestly couldn’t say if cheating was going on but it is all looking like sour grapes now & is a shame. After all the time & effort that went into it rewarding the top ten would have appeased some people I think!

  • suroben

    I saw the doubts raised and somebody saying they had proof that the winner had obtained codes from a phone call the instant they were released. This would seem to give an advantage but the promoters decided it didn’t. The winner would appear to have an advantage because of his job but promoters can’t ban everyone who works in a web based career from entering competitions. Overall it seemed to be a good competition but the doubts over the winner may well have more to do with his attiude than anything else.
    I was thirteenth and very disappointed. If I had remembered when it started I might have finished in the top ten instead of flashing into 9th and straight out again. I didn’t really have any expectations of winning but enjoyed entering a comp that was different from the usual even though it ruined my month end entries.

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