Vernons are hoping to make a mark on the online gaming world with a series of advertising campaigns promoting their bingo, casino and poker products. They're hoping to build on their football pools presence and the demise of the Littlewoods brand, which they absorbed during 2012.
The advert shows a graphical London skyline with various landmarks 'casinofied' - including Big Ben with a dice and The London Eye turned into a roulette wheel. After an intro we then move into the standard sequence of the games on offer including big name slots, roulette and blackjack.
It's a very enthusiastic advert that does actually capture your attention. It has a kind of gameshow feel about it as our over excited voice over guy introduces things with showbiz type music playing in the background. The big message though is that if you join Vernons Casino then you'll get £10 free. Even better they tell us that you can play via tablet, mobile and PC.
Whatever you think of the advert we can safely say that it's much better than the one for Vernons Bingo - even though it doesn't feature Stan the Pug dressed up as a bingo ball.
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