Jackpotjoy have adopted a new approach to advertising their games. Out goes The Queen of Bingo and novelty stunts like OAP racing and squeaky toy orchestras and in comes a more direct approach. That approach is actually showing punters the games that they can play on the site and the latest to get the treatment is Houdini Slots.
Houdini Slots follows in a similar way to the Bingo Royale advert, although we think it's a lot better. It's all graphical and is interspersed with black and white movie wording to introduce the features. To give it that old movie feel there's also some fast piano music to accompany proceedings. The only time we get to hear from Barbara Windsor is at the end of the ad when she tells us that you can now get £25 free play when you deposit £10.
We like this - mainly because of the attempt to take a modern day slot back to the era of Houdini. The music makes you sit up and take notice and it's actually not until about half way through that you realise that it's a slots game advert.
Houdini is a 25 line 5 reel slot that has some fun bonus features involving the famous escapologist. It's been a featured slot on JPJ since 2008.
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