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Bgo.com are hoping to raise their profile in the online gaming world with a new advertising campaign. They're following in the footsteps of sister site Costa Bingo by turning to a celebrity. However, whilst Costa are using a giant Mel B, Bgo are putting their faith in a Mini Me - actor Verne Troyer.
In the advert, Verne plays "The Boss" - a cross between Dr Evil in the Austin Power movies and a casino boss who doesn't want anyone to win. He's intent on not letting players win in his casino and tries his best to stop the lucky 7 in roulette and lucky 7 bar on slots. Unfortunately those attempts fail but at least we now know who to blame when we're not winning at Bgo! We also get to hear Verne speak!
The arrival of Troyer at Bgo Vegas has resulted in a mini-me makeover. Verne is now a larger than life figure on all the welcome pages, whilst the overall look and feel of Bgo has been greatly improved. New players are still offered 20 free spins - plus additional freebies after depositing. There's an additional 200% deposit bonus thrown in for good measure.
As well as the makeover there's a new "Beat The Boss" section on the site which includes some of the latest promotions. It also has a section of "Wanted Players" - the people who have been winning big on the site - and "Broken Machines" - the games that have been paying out. It's a clever spin on the online casino and it's nice to see the celebrity endorsement used in a role rather than just plonked on the site without any purpose.
Hopefully this is the start of a series of ads for Bgo.com as finally we have something to compete with Victor & Maurice!